One team, three flags, five days.
We're here to win the Badger Conference Challenge. AU, NZ and RSA pulling in the same direction across the three themes of the conference. Pick a theme below to jump in, or head to Team & Files to upload material.
The three themes
Each table competes across these. Each one of us owns a piece of all three.
Breaking Silos
How we connect across functions, geographies and brands inside the group — and what's blocking us today.
The Power of Brand
What brand really earns us, how we use it as a moat, and where we're under-investing.
AI Readiness & Adoption
Where we are on the curve, who's already shipping, and what it takes to lift the whole group.
Breaking Silos
Why the group plays smaller than the sum of its parts — and the moves that change that.
The problem, in one line
We have the right pieces in AU, NZ and RSA. They're often optimising for their own P&L instead of the group's.
What we're bringing to the table
Add your perspective here. Examples, war stories, things that have worked, things that haven't.
- Cross-brand customer journeys — where do we hand off badly?
- Shared services that should exist but don't
- Decisions stuck because no one owns them at group level
Working notes
Live editing area. Anyone on the team can update this section.
The Power of Brand
Brand as the cheapest, most durable competitive advantage we own.
Why brand wins
It lowers customer acquisition cost. It lets you charge more. It compounds. It's the one thing competitors can't copy overnight.
Where we stand
- PetX — parent group, default brand for internal & B2B
- Knose — consumer pet insurance & wellness, distinct identity
- Clean Break — switching service, distinct identity
Question for the room: are we under-leveraging the parent or over-fragmenting the portfolio?
Quick links
Drop links to brand books, decks, customer research here.
AI Readiness & Adoption
From experiments to default. Where the group sits, and how we move it.
The honest baseline
Pockets of strong adoption sitting next to teams who haven't started. The risk isn't AI doing something bad to us. It's competitors moving while we debate.
Three moves we could argue for
- Default Claude / Cowork access for every knowledge worker, with skills installed.
- An "AI lead" inside every BU, not just centralised.
- One measurable productivity goal per function per quarter.
Submissions board
Team, add your ideas, demos, examples. Upload via Team & Files.
Team & Files
Who's on Southern Cross, and where to drop material.
Roster
Click any name or role to edit it inline. Edits persist in your browser.
Upload material
1. Pick the bucket this file belongs to. 2. Drop the file in. Allowed types only — anything else is rejected.
Uploaded files
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